Who We Are

Principa is a credit risk and decisioning powerhouse with decades of data and analytics consulting experience and deep credit domain knowledge.

Principa was founded to empower businesses and individuals through the power of data. With over two decades of experience, we’re at the forefront of driving financial inclusion, providing innovative credit solutions, and delivering actionable analytics that transform businesses.

Over twenty-five years of data and analytics consulting experience.

Our Just Cause is to open doors and enable access to financial services that foster economic empowerment and opportunity for all.

What We Value

We are curious. We seek out new perspectives and ideas but remain rooted in the power of logic and reasoning. We are brave. We dare to challenge the status quo but do so from a place of mutual respect. We own it. We take responsibility for our actions and our work. We stay grounded. We have the humanity to acknowledge our limitations. We are better together. We believe in the power and strength of the collective effort. We are trailblazers. We have the drive to innovate fearlessly.

These are our virtues, the behaviours we exhibit in everything we do. These behaviours enable us to live our Values:

Creating Value

We are committed to creating value for our clients, customers, and people. We do this by being curious and brave and by blazing a trail.

Respecting People

We respect and honour the abilities and beliefs of the people we work with and for. We do this by being brave and grounded and by owning it.

Enabling Inclusion

We strive to create an inclusive culture in everything we do, internally and in the market. We do this by being curious, brave, and grounded and by acknowledging that we are better together.

Inspiring Innovation

We value new ideas and recognise the diversity of experience needed to fuel innovation. We do this by being curious and brave trailblazers.

Ready to take your credit decisioning to the next level?

Get in touch to find out how we can help you do amazing things with your data to improve your business.

Whether you’re embarking just starting on your credit decisioning journey or have a whole heap of stuff that makes you awesome, we’re here to help you take your credit decisioning to the next level.